What strategy aims to maximize gains for both parties involved in a conflict?

Integrative bargaining is a negotiation strategy that focuses on collaboration between the parties involved to achieve mutually beneficial outcomes. The primary goal of this strategy is to maximize gains for both sides by identifying shared interests and exploring options that satisfy the needs and desires of all parties. This method contrasts with distributive bargaining, which is more competitive and seeks to divide a fixed amount of resources, often resulting in a win-lose situation.

In integrative bargaining, negotiators work together to create value, which can lead to innovative solutions that might not be initially apparent. This approach encourages open communication, trust-building, and creative problem-solving, thereby fostering a positive relationship between the parties even in the context of conflict. Furthermore, integrative bargaining can contribute to long-term partnerships, as it emphasizes collaboration and understanding, rather than merely striving for individual gain.

The other strategies listed do not focus on maximizing mutual gains in the same collaborative way that integrative bargaining does.