What role does social media play in organizational communication?

Social media plays a crucial role in organizational communication by enhancing internal communication and promoting transparency. In today's digital era, organizations utilize social media platforms to foster a more open and collaborative environment. This enables employees to share information more effectively, engage in discussions, and provide feedback, which can lead to improved teamwork and innovation.

Furthermore, social media allows organizations to communicate updates, changes, and policies in real-time, which helps to dispel misinformation and build trust among employees. By promoting a culture of transparency, organizations encourage a sense of belonging and accountability within their workforce.

The other options do not accurately capture the multifaceted role that social media plays; they either suggest limitations that are not reflective of its true capabilities or mischaracterize its impact on organizational communication.