What refers to a negotiation approach that focuses on achieving mutually beneficial results?

The negotiation approach that focuses on achieving mutually beneficial results is collaborative bargaining. This strategy emphasizes cooperation and the idea that both parties can win by working together to find creative solutions that satisfy the interests of everyone involved. In contrast to competitive negotiation tactics, which may lead to one side gaining at the expense of the other, collaborative bargaining seeks to build rapport and trust between the negotiating parties. This often involves open communication, understanding each party's needs and concerns, and identifying areas for compromise.

Collaborative bargaining is beneficial in situations where maintaining a long-term relationship is important, as it fosters goodwill and encourages positive interactions, facilitating future negotiations as well. This approach aligns well with the principles of integrative negotiation, which aims for a win-win scenario and enhances satisfaction for all parties involved.