What is crisis communication?

Crisis communication refers to the specific strategies and processes used to convey information during a crisis situation. This type of communication is essential for organizations to manage how they disseminate information to stakeholders, maintain trust, and protect their reputation in times of turmoil. Effective crisis communication should encompass a clear, timely, and transparent flow of information to mitigate the impact of the crisis.

While the other options may involve important aspects of organizational communication, they do not focus on the specific context of crises. Marketing strategies, for instance, are aimed at promoting an organization's products or services, rather than addressing urgent issues that require immediate and focused communication efforts. Regular updates about company changes relate to ongoing organizational operations rather than the urgent nature of crisis situations. Feedback mechanisms to assess employee satisfaction are crucial for organizational health, but they operate on a different level of communication than what is required in a crisis context. Hence, option B accurately captures the essence of crisis communication.