What is an example of downward communication?

Downward communication refers to the flow of information from higher levels of an organization to lower levels. This often involves management communicating policies, instructions, or updates to employees. In this context, when a manager shares company policies with employees, it exemplifies downward communication as it represents a directive from a superior to subordinates. Such communication is crucial in ensuring that all employees are informed about the organization's rules and expectations, helping maintain alignment and clarity in operations.

Other options reflect different forms of communication within an organization. For instance, employees providing feedback to management indicates upward communication, where information flows from subordinates to superiors. Colleagues discussing projects informally describes lateral communication, representing exchanges between peers. Finally, customers giving input to the company points to external communication, where insights come from outside the organization. Understanding these different communication styles is vital in organizational communication practices.