What distinguishes internal communication from external communication?

The answer is correct because internal communication specifically refers to the exchange of information that occurs within an organization among its employees, management, and departments. This form of communication is vital for fostering collaboration, aligning goals, and maintaining a positive organizational culture. It encompasses various forms, such as emails, meetings, intranet postings, and other methods that facilitate information flow within the organization.

Conversely, external communication is directed towards individuals or groups outside the organization, such as customers, investors, vendors, and the general public. This type of communication aims to inform, persuade, and build relationships with external stakeholders, using different channels such as public relations, advertising, and social media.

Understanding this distinction is crucial in organizational communication as it influences strategies, messaging, and the overall approach to both forms of communication. While both internal and external communications are essential for the success of an organization, their specific focus and objectives differentiate them significantly.