How does external communication differ in purpose from internal communication?

The purpose of external communication is fundamentally different because it seeks to engage with a broader public audience outside the organization. This includes stakeholders such as customers, clients, investors, suppliers, and the community at large. The aim is to inform, persuade, or build relationships with people who are not inside the organization, often with the intent of shaping public perception, enhancing brand image, and driving business success.

In contrast, internal communication is focused on information dissemination and engagement among employees within the organization. It concentrates on management decisions, policy changes, and internal processes that are necessary for the operations and culture of the organization. By targeting a broader external audience, external communication allows organizations to reach out and connect with those who influence or can impact their success from the outside.