Define downward communication.

Downward communication refers to the process where information, directives, and messages are conveyed from higher levels of an organization to lower levels. This type of communication typically involves managers or executives sharing important information with their employees, such as policies, goals, expectations, or performance evaluations.

The nature of downward communication is hierarchical, reflecting the structure of most organizations. When leaders communicate downwards, they ensure that their teams are aligned with the organization's objectives and understand their roles and tasks. As such, effective downward communication can enhance clarity and direction within a team or an organization.

In contrast, upward communication flows in the opposite direction, from subordinates to superiors, and focuses on feedback, reports, or suggestions from employees. Sharing information among team members typically describes lateral communication, which involves interactions between individuals or groups at the same organizational level. Feedback given to subordinates can be a component of downward communication but does not encapsulate the entire concept. Thus, focusing specifically on the hierarchical flow of information clearly identifies why the correct response is defined as communication that flows from higher levels to lower levels.